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Did you know that traditional textile printing methods account for 20% of the earth’s water pollution, and rank as the third-largest water-consuming sector in the world after the paper and oil industries?


This is why we use digital printing for all of our products, a new technology developed over the past decade that drastically reduces the environmental impact caused by traditional methods. 




Traditional methods such as screen printing require several layers of water-based ink to be transferred onto the fabric via screen (typically made from rubber or polyester). Digital ink contains only around 60% of the water in screen printing ink, and you only require around 10% of the amount of ink needed for the same quantity of fabric as it uses electric pinheads to disperse the ink precisely. Furthermore, no prep is required for digital printing meaning processes such as steaming and washings are eliminated.


In traditional screen printing, the screens themselves also need to be washed using a huge volume of water. It is estimated that if all companies swapped to this method then we could save up to 76 billion litres of water each year.




The maths here is simple - 90% less ink needed means 90% less chemicals produced and used. In addition to this, digital printing inks are free from heavy metals, formaldehyde, and APE. The inks used in this process reduce waste and are non-hazardous, non-toxic, and biodegradable.


Aside from the actual fabrics themselves, a lot of equipment used in traditional printing methods (that is not needed in digital printing) such as rollers, screens etc. require powerful chemicals to clean. This is where so many hazardous and toxic substances are released into our water systems.




Traditional printing machines take up to 20 times the amount of space as modern digital printing machines, requiring a significantly larger amount of energy to run. Without the need of print screen stations, gas dryers, colour mixers and exhaust fans, digital printers use around 40% less energy to run than traditional methods.

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